Web Analytics
The process of measuring, collecting, analysing& generating report of the web data for the purposes of understanding and optimizing website usage.
Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and to assess and improve the effectiveness of a website. Our team of Web Analysts provide information on the number of visitors to a website, the number of page views, logical flow of web pages in a website etc. which helps in determining the traffic and popularity trends.